Why Digital Marketing is a game changer in 2017?

Digital Marketing Melbourne has evolved to be one of the primary faces through which companies interact with their customers. Today every damn business is connected to the web. So what really drags them to adopt such digital environment? The answer is simple. We as a human have a tendency to neglect efforts and engage easier means of getting things done. Reaching the web and thus connecting with what we want have become our natural behavior and routine.
To fill up this gap, companies have been trying every single day to attract and retain the maximum of us. 2017, however, is going to be another mind-blowing year as the digitally empowered assets once again are ready to storm us all.
How? Keeping in mind your immense curiosity to know this, let’s just have a look at how and why digital marketing will be a game changer in 2017.
Let’s get started.

1: The Growing Artificial Intelligence

artificial intelligence

The eMarketer has predicted that digital ad market would grow up to $77.37 billion in 2017, which has further cleared the scope of digital marketing merging with the AI technique to reach this mark. The auto-product recommendation, SEO-optimized click-bait headlines, bots or dynamic pricing, everything is about to boom in the form of AI this year.

2: Content Marketing be a Trump Card again

Sites majorly are able to earn traffic due to their effective content marketing strategies. 2017 would observe a massive rise in this. An effective content would only be the sole key to succeeding online. According to a report, content marketing costs 62% less than other means of marketing and generates three times greater leads.

3: Live Video Streaming

Adding work videos to a site makes it more reliable and easy to relate to. As predicted by Cisco, videos would take 82% of the overall traffic three years from now. While it has already been implemented to varying social media sites, businesses have started to feel the difference of enabling a live video streaming facility on their portals to interact directly with their customers. Live video streaming would authenticate businesses and would induce a sense of “being there” inside the customers.

4: The Ever mind-blowing Augmented Reality

This was the sole reason for why PokemonGo achieved so much of the user base after its launch. It was found through research that inducing Augmented Reality in Digital marketing makes it easier for the people to take decisions regarding a product faster. This strategy will continue to gain attention in 2017 as well.

5: Data Visualization and Social Media would prevail

It has become more important that a visually appealing data is provided to the people. Infographics, creative digital posters, etc. have already started bagging user-base online and would continue to influence users in 2017. Social media like always will be an important tool to advertise services to the vulnerable user-base. New and advanced techniques have made social media is mind-blowing advertising means, and more advancement is yet to be seen.

These aspects will have the maximum impact on anything online and therefore, if you don’t have any of these things, get it right now.

Seven Reasons to Consider Before Hiring a Seo Consultant

Just having an appealing website today is not enough to earn crowd and raise revenue out of it. In fact, it’s all a game of marketing strategies that truly governs the success of a business online. The question now is that where from do we analyze that meaningful and working marketing strategy. This is when an SEO consultant comes into play. It’s not like that you can simply contact the company and hire it anytime but a few things are required to be examined before making a final decision out of multiple choices.
Let’s make the importance of an SEO consultant clear first. It’s surprising that Google owns more than 65% of the search engine market share where searching leads the biggest crowd to the content sites which is 300% more than through any social media site’ as per the data on Internet. This data only makes it clear that how much significant it is for a business to showcase its products and services in a Search engine optimized way to stand higher in the overall site rankings.

Here are the 7 reasons to consider before hiring SEO Consultant

1. Working Experience

For how long the Consultant has been serving SEO assistance should be your priority. However, this should not be the only reason to consider as there are some new SEO experts also that are more talented than those working for years. Just know about their success stories and some biggest achievements in this field to know them better.

2. Find local SEO consultant

SEO Consultant in Melbourne

Well, In case if you want to improve local SEO rankings then look for an SEO specialist who lives in your city. For example, if you are in Melbourne business listing then search for SEO consultant Melbourne who has enough knowledge on improving local search appearance.

3. Have sufficient money to hire anytime

Some consultants would place the lowest bids to trap you. Instead of finalizing them to save money, try to be more open-minded in investing the maximum you can, to give your website some reputation online. Less money may lead to poor SEO packages that can be more disastrous and thus less likely to be compensated thereafter. So keep the money as one of the priorities before hiring any SEO expert.

4. How do they measure success?


If you are paying for an SEO, make sure that it has provisions to measure its success or to account its actions. Being Accountable means to provide monthly/weekly success reports or insights to show if the strategies are improving the overall rankings or not. If not, try other SEO firms that can showcase you the differences and the effective strategies from time to time.

5. If they promise any guarantee or not

promised seo results

Most of the good SEO consultants never guarantee or compensate for the consequences. If they do so, interrogate them for the reasons behind that assurance. If that satisfies you, shake hands with them, otherwise, move on to the other choices.

6. If the consultant knows about the SEO guidelines/ Webmaster’s Directory

Certain SEO guidelines must be known to every SEO expert. This is done to ensure that nobody is using unethical ways of driving more traffic to their website or to improve their site rankings. Avoiding any plagiarized content is one such thing which has to be followed by your SEO expert at any cost. So, check their knowledge to discover them better.

7. The SEO should be an all-rounder of this field

An experienced SEO will always look towards aspects beyond the web traffic like the website’s design, structure, responsiveness, navigation, and the overall layout to influence more customers to become the potential clients of the business they are helping. So try to hire an all-rounder rather than targeting any single field of improvement.
So, these were some of the important things you must consider before hiring an SEO consultant. Remember, that it’s the performance of your SEO that would be responsible for any success/failure of your online marketing strategies. So, keep yourself alert before hiring them.